Archive for February, 2009

Conceive then execute

Monday, February 16th, 2009

The world is full of good ideas.  Many businesspeople who consider themselves potential entrepreneurs balk at the notion of actually starting a business.  They say: “I just need a really good and unique idea.”  In fact, much of the literature out there giving advice about how to start a business says that you need to find a “niche”.  This means coming up with a brand new idea or at least a new spin on an existing idea.

Lately I have been discovering businesspeople who have turned very plain and unoriginal ideas into a winning business model by simply executing better than the existing competition.

Think of your favorite retail store.  Is it your favorite because there is nothing else out there like it?  That’s possible.  I know I love really cool little stores that are unlike any others.  But for the vast majority of my purchases, the actual offerings are pretty ordinary.  What sets most of my favorite stores apart are things like:

  • selection
  • price
  • friendly and helpful staff
  • generous return policies
  • signs that are easy-to-read and understand
  • appealing environments (sights, sounds, and smells)

Brand new ideas are tough to come up with.  But executing brilliantly (no matter what the core idea might be) is even tougher.

The Big Change

Saturday, February 7th, 2009

My tenure at IBM has come to an end. I look at this from a Joni Mitchell perspective: Both Sides Now. If I wanted to cut costs in a company, I would dump highly paid employees and seek growth in developing nations where the talent is strong yet the costs are far lower. On the other side: it is a drag to be shown the door by a company where you have made good friends and enjoyed pretty much the entire decade and a half you were there.

Now it’s time to get myself out there, talk up the issues facing software development today, paint a picture of the future of “Media 3.0″ for anyone willing to look, and find a new paying gig as soon as possible. I suppose that means this blog will be busier than it’s been lately. Stay tuned and thanks for reading!

Buggy whips

Tuesday, February 3rd, 2009

When the landscape changes, people really should adapt.  I have no idea how much legislation was requested by buggy whip manufacturers to keep their industry alive once the automobile was introduced. But an analagous situation seems to exist where the music industry is concerned.

Record companies (represented most notably by the Recording Industry Association of America) are lobbying for legislation to prop up their outmoded business model.  One target for them is Apple.

With the iPod and iTunes providing a powerhouse one-two punch for music lovers to discover and buy little known artists, the record companies are losing their grip on an industry they consider their own.  iTunes now offers music without the evil of DRM — and in many cases they have dropped prices below a dollar a song.  The inflation-adjusted cost is relatively lower than listening to a song on a jukebox (a perfectly acceptable way of consuming music forty years ago).

The latest attempts by the RIAA to stifle music lovers’ consumption of music is a proposed music tax (also previously proposed by the Songwriters Association of Canada) that would be placed on broadband providers (hitting you whether you download music or not).  Prior to that the industry was trying to get ISPs to enforce copyright for them by shutting down users who were using P2P applications — based on flimsy evidence of whether the users were actually using P2P to share copyrighted material or not.

Of course, if this is allowed, the movie and television industries will have a precedent from which to demand their own legislation.

I think the saddest part of all this is that the artists get burned either way (the record labels exploited them in the past and they’re not going to see much money from content distribution in the future).  Live performances and value-added merchandise or services seem to be the way artists will make a living, with distribution channels merely providing a form of advertising for their “product”.