These are tumultuous times. The business landscape is changing and the ways in which people 
interact now is different than the last time the economy went through a big shakeup.
But there are some immutable truths that seem to be confirmed during “unprecedented” events. One is that you never get something for nothing. Hard work pays off.
Merlin Mann has recently set his blog and speaking engagement business on a new track. He has denounced all the “productivity porn” he has been wasting time with since 2004 when he launched 43 Folders. The sum of his conclusion is that we all need to bring our best to whatever endeavor we are doing and productivity alone will not accomplish this. Creative energy needs to be harnessed and brought to bear on any problem or project.
You can’t just work hard. You can’t just work efficiently. And you can’t just think outside the box. You need to draw on your experiences and apply your best to whatever you’re working on.
To every moment you carve out for yourself by applying time honored productivity rules like “eliminating interruptions”… you need to bring your “A” game.